WHY - GENERATION Y
GRAPHIC DESIGN FESTIVAL
The Graphic Design Festival Generation Y brings together students, emerging designers and professionals to discuss their concerns, thoughts and experiences in frames of festival program: lectures, workshops, presentations and exhibitions touching the issues of the design challenges of Millennium. Participants explore the relationship of generations, transformations and new approaches of design education, questioning the existing tendencies, their actuality and how the global trends radically affect our society. They experience the nature of transformation of older medias into new ones and the along going influence of manual design to the new tendencies.
The Generation Y Festival launched in Florence to give an opportunity to graphic designers, illustrators, typographers and other representatives of the world of design, no matter which category they are specialised in, to create a new community of people around a topic that touches their own life, generation and career. A community like this opens the chance to use Design as a tool for rethinking, reevaluating, expressing concerns and discussing problems of generation.
The Generation Y Festival aims to cover all the areas of graphic design, such as typography, illustration, multimedia art, web design, UI/UX, manual printing, etc. It is a favorable occasion to connect all kinds of designers to get to know and inspire each other, develop themselves, discover other areas of graphic design and to broaden their horizon.