Branding is the heart and soul of your business, shaping how your audience perceives and connects with your company. It’s not just a logo or a tagline - it’s the entire experience people have with your brand, from the visuals they see to the emotions they feel.
Key Elements of Branding:
-
Brand Strategy: The foundation of your brand, defining your mission, values, target audience, and competitive positioning.
-
Visual Identity: A cohesive look that includes your logo, color palette, typography, and overall design style.
-
Tone of Voice: The way your brand communicates - whether it’s formal, friendly, bold, or playful - to reflect your personality.
-
Brand Story: A compelling narrative that conveys who you are, what you do, and why it matters.
-
Messaging: Clear and consistent communication across all platforms, from taglines to social media captions.
-
Customer Experience: The feelings and impressions customers have at every touchpoint, whether online, in-store, or during interactions.
-
Brand Guidelines: A comprehensive document ensuring consistency in design, messaging, and tone across all materials.
Through an initial Brand Discovery Session, we collaboratively craft a strategy that strengthens your brand identity and resonates with your target audience.
-
Corporate design is the visual foundation of your brand and plays a crucial role in defining how your business is perceived. It encompasses the entire visual identity of a company, ensuring consistency across all platforms and materials, which helps build recognition, trust, and a professional image.
Key Elements of Corporate Design:
-
Logo Design: A memorable logo is the centerpiece of your corporate identity, encapsulating your brand in a single, recognizable symbol.
-
Color Palette: A custom color scheme that conveys your brand’s mood and sets you apart from competitors.
-
Typography: A carefully selected font system that reflects your brand’s personality and ensures readability across platforms.
-
Imagery and Graphics: Consistent use of photography, illustrations, and graphic styles to communicate your message visually.
-
Brand Guidelines: A comprehensive guide detailing the correct usage of your logo, colors, fonts, and other design elements to maintain consistency.
-
Stationery Design: Business cards, letterheads, and email signatures that align with your brand’s identity.
-
Marketing Materials: Flyers, brochures, presentation templates, and social media assets that carry your brand identity forward.
-
Packaging and Merchandise: Custom designs for product packaging, uniforms, or branded merchandise to strengthen your brand presence.
A strong corporate design ensures that every interaction with your brand - whether through a website, business card, or advertisement - feels cohesive and professional. It’s about creating a visual identity that your customers will remember and trust.
-
A well-designed website or app enhances user experience, builds trust, and keeps your audience engaged. It ensures that your message is clear, your brand is memorable, and your visitors can find what they need effortlessly. For businesses, this translates into stronger customer connections, increased conversions, and a professional digital presence that stands out in a competitive market. By prioritizing both design and functionality, I create digital experiences that not only look great but also drive results for your brand.
basic branding
For startups or small businesses taking the first step toward building a professional brand.
-
1-hour brand discovery session (understanding your vision, values, and target audience)
-
Logo design
-
Custom color palette
-
Basic typography selection
-
Simple brand style guide
premium branding
For businesses ready for a polished, cohesive, and versatile brand identity.
-
In-depth brand discovery session
-
Logo design
-
Custom color palette
-
Typography system
-
Detailed brand style guide
-
Business card design (print-ready files)
-
Social media profile images and banners (Facebook, Instagram, LinkedIn)
-
Two branded social media post templates
all-in branding
For businesses seeking a complete and professional brand identity with all the tools to stand out.
-
In-depth brand discovery session
-
Logo design (incl. Secondary Logo/Submark)
-
Custom color palette (and visual guidelines)
-
Custom typography system
-
Extensive brand style guide
-
Business card design and letterhead
-
Social media profile images and banners
-
Four branded social media post templates
-
Merchandise design (up to 2 items)
-
Email signature design
-
One additional design asset
design add-ons
Complement your project with design assets as an add-on to your main package, allowing you to customize based on your needs - may it be business cards, a slide deck design for your next presentation or social media templates.
Wix-Website packages
Perfect for small businesses or individuals looking for an easy-to-manage, professional website built on Wix. Basic and premium package plus additonal add-ons available.
-
Custom-designed pages (e.g., Home, About, Services, Blog, Portfolio, Contact)
-
Responsive design optimized for desktop, tablet, and mobile
-
Integration of essential features (contact form, social media links, Google Maps, etc.)
-
Basic SEO setup (titles, meta descriptions, alt text, and URL structure)
-
Integration of up to 3 third-party tools (e.g., newsletter signup, booking system)
-
Content upload and formatting (text, images, and videos provided by the client)
-
A one-on-one handover session to guide you on managing and updating the website
Website/App prototype packages
Best suited for businesses, startups, or projects requiring a detailed, professional design for development by a programming partner. Basic and premium package plus additonal add-ons available.
-
In-depth discovery session to define user flows and structure
-
Fully designed Figma prototype
-
High-fidelity, pixel-perfect UI design tailored to your brand identity
-
Mobile-first responsive design considerations
-
Interactive clickable prototype for user testing and developer handoff
-
Handoff-ready Figma files with all design specifications (styles, assets, fonts)
-
Collaboration and consultation with your development team for seamless implementation